In its 16 years, Conventa has become recognised as a regional trade show, connecting MICE service providers from 15 countries with event organisers from across Europe and beyond. Conventa is a 365-day platform that also includes various educational and networking events such as the Trend Bar and Conventa Academy.

We are introducing the new feature “Try Before You Buy” experience. With this new concept, we want to present best MICE destinations to event organisers in a different way. Try Before You Buy is a two-day event, a combination of experiential fam trip and face-to-face meetings, where on the first day participants try out different programmes and venues and at the same time make first contacts in a relaxed atmosphere. On the second day, suppliers and hosted buyers meet in a more formal setting, at pre-arranged one2one meetings.

Try Before You Buy Experience

Podgorica, 26 – 28 September 2025
Organised by Conventa and Tourism Organisation of Podgorica

DAY 1 (Friday, 26 September)

Arrivals to the destination and welcome dinner

DAY 2 (Saturday, 27 September)

Program option 1

09:00 Departure
09:10 Museums and Galleries of the Capital City – The City Museum of Podgorica harbours archaeological, cultural, ethnographic and historical collections.
10:10 Old Town (Stara Varoš) – The Old Town, with its urban and architectural forms, customs, lifestyle and oriental characteristics, was a core of the old Podgorica in the period of Ottoman Empire (1474-1879). The symbol of the Old Town is a Clock Tower.
11:00 Old stone bridge at Sastavci – The bridge on Sastavci is the oldest bridge in Podgorica. It is located in the heart of the City. 
11:30 Departure for Cetinje – Cetinje is the old royal capital of Montenegro. The rich history, combined with specific geological position makes the nature generous towards its inhabitants as they live in the nearness of two national parks with totally different eco systems, historical heritage is of unique charm and indistinctiveness so you will surely leave with unforgettable memories.  
12:10 Visit to museums in Cetinje – Cetinje is called the city of Museums. The Palace – the King Nikola Museum, then Njegoš Museum Biljarda, the Art Museum of Montenegro features precious relics from the long state history. 
13:30 Departure for Rijeka Crnojevića – With its stunning surroundings, tucked away on the scenic shores of Lake Skadar, Rijeka Crnojevića will impress you at first glance.
14:15 Boat cruise on Lake Skadar – Skadar Lake is one of the most important tourist resources of Montenegro and Podgorica. Thanks to its rich flora and fauna, the crypto-depression phenomenon, habitats of rare and endangered bird species, it is a lake like no other in the region and beyond.
15:30 Departure for Oblun Resort – The fusion of Mediterranean and Continental national cuisine broadly characterizes the gastronomic offer in Podgorica. A specific type of cabbage – raštan is grown in Podgorica area, and a unique specialty is a dish made of raštan and smoked meat. Japraci, Podgorica popeci, kačamak, cicvara, various kinds of cheese, prosciutto, are the indispensable part of national cuisine.  You can enjoy to live preparation of tradicional dishes by local chef.
16:00 Lunch
17:30 Return to hotel
18:15 Free time
20:00 Departure for gala dinner
20:30 Dinner in the Šipčanik Wine Cellar – Wine cellar Šipčanik is a majestic wine cellar located in the heart of the vineyard. The basement is positioned at an average depth of over 30 meters below ground. You can enjoy to wine tasting during dinner.

 *By choosing this program, you will discover the natural beauty and cultural-historical landmarks of the Capital City and the Old Royal Capital of Montenegro, as well as Skadar Lake National Park.

Program option 2

09:00 Departure
09:15 Cathedral of the Resurrection of Christ – The monumental Cathedral of Christ´s Resurrection in Podgorica, due to its exceptional and artistic value, represents a unique religious shrine. The biggest bell weighs around 11 tons and it is the biggest in the Balkans.
10:15 Royal Complex at Kruševac – The main building of the complex is the former residence of the Petrović dynasty the ´Palace´. It was built in 1891 and represents one of the most prominent cultural monuments.
11:00 Risto Stijović Gallery – The Risto Stijovic Gallery named after the most famous Montenegrin sculptor and founde r of modern art in Montenegro, was founded in 1970, and since 2018 it is located in his birth house, in Stara Varoš.
11:45 Old Town (Stara Varoš) – The Old Town, with its urban and architectural forms, customs, lifestyle and oriental characteristics, was a core of the old Podgorica in the period of Ottoman Empire (1474-1879). The symbol of the Old Town is a Clock Tower.
12:30 Old stone bridge at Sastavci – The bridge on Sastavci is the oldest bridge in Podgorica. It is located in the heart of the City. 
13:00 Departure for Virpazar – A famous excursion site and transit spot when enjoying a cruise on Skadar Lake and visiting cultural and historical monuments, monasteries and fortifications concentrated on the picturesque islands called “small mounts”.
14:00 Boat cruise on Lake Skadar – Skadar Lake is one of the most important tourist resources of Montenegro and Podgorica. Thanks to its rich flora and fauna, the crypto-depression phenomenon, habitats of rare and endangered bird species, it is a lake like no other in the region and beyond.
15:30 Lunch at Besac Fortress – The wealth in water bodies has resulted in fish specialities being the main or, at least, indispensable part of every meal. You can enjoy to live preparation of traditional Skadar dishes by local chef.
17:00 Return to hotel
18:00 Free time
20:00 Departure for gala dinner
20:30 Dinner in the Šipčanik Wine Cellar – Wine cellar Šipčanik is a majestic wine cellar located in the heart of the vineyard. The basement is positioned at an average depth of over 30 meters below ground. You can enjoy to wine tasting during dinner.

*By choosing this program, you will explore the natural beauty, religious sites, and cultural-historical landmarks of the Capital City, as well as Skadar Lake National Park.

DAY 3 (Sunday, 28 September)

One2One meetings, lunch, departures (around 14:00)

Organiser

Hosting destination

Kings Park Hotel
www.kingspark-hotel.com

Located in the heart of Podgorica, just 300 meters from the iconic Clock Tower, Kings Park Hotel is a premier 4-star destination offering refined hospitality. With 71 stylish rooms accommodating up to 140 guests, the hotel blends comfort and elegance for both business and leisure travelers. Guests enjoy a range of amenities, including a modern gym, private garage, library, restaurant, and chic lobby bar. Ideal for events, the hotel features a 220 m² conference space, hall, meeting rooms, and a VIP lounge. Kings Park Hotel stands out as one of Montenegro’s top luxury hotel choices.

Ramada by Wyndham Podgorica
www.ramadapodgorica.me

Hotel Ramada by Wyndham Podgorica, opened in 2013 as the first branded Wyndham hotel in the city, is centrally located within walking distance of historic sites, shops, and cafes. Easily accessible from major routes, it’s just a 15-minute drive from Podgorica Airport. The hotel offers 110 diverse accommodations, from comfortable standard rooms to modern apartments. Known for its excellent service and friendly staff, it ensures a memorable stay. The fifth-floor conference facilities include a ballroom, two meeting rooms, and two boardrooms, making it ideal for social, cultural, and business events for 10 to 200 guests. Its prime location and high-quality amenities make it a top choice in Podgorica.

Voco Podgorica, an IHG hotel
www.vocohotels.com/Podgorica

Voco Podgorica is a modern, stylish hotel located near the Sitnica River, just a short drive from the center of Podgorica, Montenegro. It offers comfortable rooms, quality service, and a welcoming atmosphere for both business and leisure travelers. Guests can enjoy the hotel’s wellness and spa center, indoor pool, and elegant dining options. With its blend of contemporary design and Montenegrin charm, voco Podgorica ensures a relaxing stay close to nature and city attractions. The hotel is also well-suited for sports tourism.

Explorer DMC
www.explorerdmc.me

Explorer DMC was founded in 2005 in Kolasin as a specialized agency in Montenegro that offers you unique MICE and other active programs 365 days a year. Our great experience and professional team will make sure you get everything in one place. Together with us, create your unforgettable journey. We make unique programs for individuals and groups. We love Montenegro and we know every corner of it. That is why we are one of the most creative Montenegrin companies in this field. We want you to transfer this love to you in the best way through unique experience and innovation while organizing various business events. As the most reliable tourist company in Montenegro, Explorer is the first partner of National Parks of Montenegro.

Crowne Plaza Podgorica
www.crowneplaza.com/podgorica

Crowne Plaza Podgorica is a modern, upscale hotel located in the city’s business district within The Capital Plaza complex. Opened in 2024, it offers stylish rooms, flexible meeting spaces, two restaurants, a gym, and convenient access to downtown. Ideal for business and leisure travelers alike.

National Tourism Organisation of Montenegro
www.montenegro.travel

The National Tourism Organisation of Montenegro (NTO Montenegro) is responsible for marketing tourism globally, as well as developing the Montenegro product, both as a brand and destination. The organisation’s tasks include market research; nurturing cooperation with domestic and foreign tourism bodies and the travel industry; as well as planning and carrying out national and global public relations exercises and advertising. The National Tourism Organisation of Montenegro also supports and advises local tourism bodies on the sustainable development of tourism in Montenegro and on raising its visibility. NTO Montenegro sees itself as an ambassador to the country. It aims to inspire both citizens and visitors by promoting the beauty and culture of Montenegro.

Plantaže
www.plantaze.com

For over half a century, Montenegrin company 13. Jul – Plantaže has been one of Southeast Europe’s leading producers of grapes, wines, and brandies. With a unique 2,300 ha vineyard, Plantaže produces about 22 million kg of grapes yearly and sells over 16 million bottles in more than 40 countries. Rooted in Montenegro’s centuries-old winemaking tradition, the company focuses on indigenous grape varieties reflecting the spirit of its land. Plantaže wines are globally recognized, winning awards from the world’s most known competitions like Decanter World Wine Awards, Decanter Asia, Mundus Vini, and AWC. Time shapes every bottle through growth, aging, and care, making Plantaže a trusted regional leader and proud ambassador positioning Montenegro as a distinguished wine destination on the world map.

Marco Polo Travel agency
www.marcopolotravel.me

Marco Polo Travel has justified the trust of numerous clients and renowned companies in the country and abroad with its reliability and responsibility.
Our primary philosophy is that each Event is unique, which is why we tailor our services to the specific needs of our clients. We are constantly striving to be innovative and to consistently stay ahead of the competition, not only when it comes to pricing, but also in demonstrating our organization and experience. Striving for a perfect service!

Monte Mare Travel DMC
www.montemaretravel.com

“Monte Mare Travel” is a travel agency and tour operator based in Podgorica, Montenegro, specializing in inbound tourism and destination management (DMC) services.

Our services include: Tourist packages, Tours, Active tours (winter activities, rafting, canyoning, kayaking, hiking, cycling, horseback riding, sailing, diving, cruising, caving, ATV tours, jeep safaris…), Wine tours, Religious tours, Accommodation, Rent a bike

Brajović Travel DMC agency
www.brajovic-travel.me

Our agency, BGT Brajovic Travel providing a full-service solution for visitors to Montenegro and tailor-made travel experiences – including accommodation, transfers, guided tours, excursions, restaurants, event organization, and other tourism-related services.

Our goal is to offer a highest level of service, professionalism, and an unforgettable experience.

Hlton Podgorica Crna Gora
www.podgoricacrnagora.hilton.com

The Hilton Podgorica Crna Gora is a luxurious, fully renovated hotel located in the heart of Podgorica, Montenegro. It’s a popular choice for both business and leisure travelers due to its central location and extensive amenities. The hotel is known for its modern design, rooftop bar, and the city’s largest spa. The hotel has 180 guest rooms, including deluxe rooms, suites, and an accessible room. The hotel boasts several dining options, including the a la carte restaurant “CRNA GORA” and various bars.

Monte Vista Travel DMC
https://montevistatravel.me/

Monte Vista Travel is a trusted travel and event management company. With years of experience and a true passion for what we do, we provide expert support for corporate clients and MICE needs. Every trip or event we plan is handled with care, attention to detail, and a genuine commitment to making it special. At Monte Vista Travel, we specialize in organizing a wide range of events tailored to your needs. From annual forums, hybrid conferences, and summits to international fairs and concept-driven gatherings, we bring expertise and creativity to every project. With a deep understanding of the MICE industry, we ensure that every event, whether local or international, is flawlessly executed, reflecting the highest standards of professionalism and innovation.

CONTACT: