Alps. Adriatic. Amazing.
The national tourist boards of Slovenia, Austria and Croatia have united in a groundbreaking promotional campaign aimed at the US market. Titled “Alps. Adriatic. Amazing.” the initiative highlights the three neighbouring countries as a distinctive European destination. The campaign, led by the Slovenian Tourist Board (STB), the Croatian Tourist Board (HTZ), and the Austrian Tourist Board (Österreich Werbung), is backed by the European Travel Commission (ETC) and partially funded through European funds.
The campaign’s goal is to promote Slovenia, Austria and Croatia as must-visit destinations for American travellers while strengthening Europe’s visibility as the world’s top travel destination. It specifically targets American travellers with higher spending power seeking sustainable and authentic experiences paired with a touch of modern luxury.
“Alps. Adriatic. Amazing.” campaign weaves the compelling story of three countries whose diversity creates a truly unforgettable journey from the Alps to the Adriatic. Each nation showcases its unique attributes, emphasizing sustainable and inclusive travel through the lens of slow travel. The campaign highlights pristine nature, exceptional cuisine, rich cultural heritage and unique local lifestyles.
MSc. Maja Pak Olaj, the director of the Slovenian Tourist Board, stated: “Last year, Slovenia experienced a remarkable 28% increase in overnight stays by American guests, the highest ever recorded. This year, we’re witnessing an additional 17% growth, reflecting the rising interest of American tourists in our country. Our targeted promotional efforts in the US market have been enhanced by this partnership campaign featuring Slovenia, Austria and Croatia. ‘Alps. Adriatic. Amazing.’ tells the unique story of a region stretching from the Alps to the Adriatic, offering a rich and diverse experience. We are confident that this campaign will further strengthen Slovenia’s visibility as a leading European destination, appealing to discerning American travellers with its distinctive nature and sustainable approach.”
The campaign showcases Slovenia as the green heart of Europe, merging a dynamic urban atmosphere with stunning natural beauties.
For more information visit slovenia.info.
